First week (Ghent, Belgium)
The first week of this summer school will focus on cooperative and design thinking, which will unleash your creativity in order to bring you from an idea to a prototype.
The methodology we use is based on Human Centered Design, offered by certified people in this domain.
The majority of the summer school will be built around the principles of learning by doing. You will experience a creative process and learn to use new skills that stimulate your ability to solve problems. Some of you will work on their own ideas. Others will work on someone else's idea.
We will also visit Brussels and Ghent this week so you can discover beautiful medieval city centers and the headquarters of the European Union. After your week in Belgium, your journey through Europe will go via Frankfurt to Vienna.
Second week (Steyr, Austria)
The second week starts with a city trip to Vienna, continuing with an academic program in Steyr at the Faculty of Management.
Small and medium-sized Austrian companies, which have a truly global outreach are being focused on in the programme. Not only will be shown to you, which marketing strategies make them successful, we will also introduce you to innovative models of financing, get you familiar with specialities in respect to HR-management and logistics you need to know about European businesses. Additionally we will visit some of the successful companies.
A vivid mix of interactive lectures with experienced professors and top managers, company visits, case studies and challenging assignments will bring you days full of experience, entertainment and various fascinating impressions.